Marketing Processes and Consumer Behavior 12. Human Resource Management and Labor Relations PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE 11. Operations Management and Quality PART III: PEOPLE IN ORGANIZATIONS 8. Understanding the Global Context of Business PART II: MANAGING THE BUSINESS 5. Entrepreneurship, New Ventures, and Business Ownership 4. Understanding Business Ethics and Social Responsibility 3. PART I: THE CONTEMPORARY BUSINESS WORLD 1. business environment - Understanding business ethics and social responsibility - Entrepreneurship, new ventures, and business ownership - Understanding the global context of business - Managing the business - Managing the business - Organizing the business - Operations management and quality - People in organizations - Employee behavior and motivation - Leadership and decision making - Human resource management and labor relations - Principles of marketing: building relationships with customers for competitive - Advantage - Marketing processes and consumer behavior - Developing and pricing products - Distributing and promoting products - Managing information for better business decisions - Information technology (it) for business - The role of accountants and accounting information - The financial system and issues in financial management - Understanding monday and the role of banking - Managing business finances Summary: The contemporary business world - The U.S.
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